High- Performance,
Fair Trade,
Organic Coffee
High- Performance,
Fair Trade, Organic Coffee
Enhanced with nootropics to reduce
Anxiety
Enhanced with nootropics
to reduce Anxiety,
Jitters & Energy Crash
Rebranded from Noo Coffee
As seen on The Apprentice
Rebranded from Noo Coffee
As seen on The Apprentice
Our Mission
Our mission at RUDE is to create high performance, fair trade, organic coffee, with a core focus on ethics, sustainability & empowering positive mental well-being because, quite frankly,
it would be rude not to!
it would be rude not to!
Keto & Vegan Friendly
Fair Trade &
Organic
Organic
Gluten &
Dairy Free
Dairy Free
Made in NZ
Sugar Free
Money back guarantee
Most Popular
High-performance, Fair Trade, Organic
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$23.95
Fair Trade & Organic Nootropic Coffee - 7 Sachets - Sweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] Stir 1 sachet with 250ml of hot or...
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$23.95
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$73.95
Fair Trade & Organic Nootropic Coffee - 30 Sachets - Sweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] Stir 1 sachet with 250ml of hot or...
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$73.95
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$138.95
Fair Trade & Organic Nootropic Coffee - 60 Sachets - Sweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] DIRECTIONS FOR USE Simply stir 1 sachet with...
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$138.95
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$194.95
Fair Trade & Organic Nootropic Coffee - 90 Sachets - Sweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] DIRECTIONS FOR USE Simply stir 1 sachet with...
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$194.95
Rated 4.9 out of 5
56 Reviews
Based on 56 reviews
$23.95
Fair Trade & Organic Nootropic Coffee - 7 Sachets - Unsweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] Stir 1 sachet with 250ml of hot or...
Rated 4.9 out of 5
56 Reviews
Based on 56 reviews
$23.95
Rated 4.9 out of 5
56 Reviews
Based on 56 reviews
$73.95
Fair Trade & Organic Nootropic Coffee - 30 Sachets - Unsweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] Stir 1 sachet with 250ml of hot or...
Rated 4.9 out of 5
56 Reviews
Based on 56 reviews
$73.95
Rated 4.9 out of 5
56 Reviews
Based on 56 reviews
$138.95
Fair Trade & Organic Nootropic Coffee - 60 Sachets - Unsweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] DIRECTIONS FOR USE Simply stir 1 sachet with...
Rated 4.9 out of 5
56 Reviews
Based on 56 reviews
$138.95
Rated 4.9 out of 5
56 Reviews
Based on 56 reviews
$194.95
Fair Trade & Organic Nootropic Coffee - 90 Sachets - Unsweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] DIRECTIONS FOR USE Simply stir 1 sachet with...
Rated 4.9 out of 5
56 Reviews
Based on 56 reviews
$194.95
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$47.90
$29.95
The RUDE Trial - 14 sachets - Sweet & Unsweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] Stir 1 sachet with 250ml of hot or...
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$47.90
$29.95
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$47.90
$39.95
The RUDE Starter - 14 sachets - Sweet & Unsweet
Why RUDE? High-performance formula Fair Trade & Organic Premium African Coffee Enhanced with Nootropics to... Reduce Anxiety, Jitters & Headache Reduce Energy crash Increase Focus & Mental clarity Decrease Brain fog [directions] Stir 1 sachet with 250ml of hot or...
Rated 4.9 out of 5
286 Reviews
Based on 286 reviews
$47.90
$39.95
Game changer!
I love that I'm not longer getting that obvious caffeine crash in the afternoon. Rude Coffee has been a game changer for my energy levels as a busy mum! I also love that I can easily take the sachets to work with me. The only problem I have is that my husband keeps drinking them so we keep running out 😅
I love that I'm not longer getting that obvious caffeine crash in the afternoon. Rude Coffee has been a game changer for my energy levels as a busy mum! I also love that I can easily take the sachets to work with me. The only problem I have is that my husband keeps drinking them so we keep running out 😅
Jana M.
Instant coffee for coffee snobs
Now I like to think after 10 years in hospo I know good coffee, and instant is never good coffee (not a joke just a fact.) But this instant coffee from RUDE is out of this world. The way it behaves like espresso is truely mind boggling. I will never again be forced to drink trash Moccona, not in my house, nor anyone else’s. Because this stuff comes in a freakin sachet, so u best believe she’s making house calls with me. I don’t think I need to say any more really but I’ll leave u with this, BUY IT.
Now I like to think after 10 years in hospo I know good coffee, and instant is never good coffee (not a joke just a fact.) But this instant coffee from RUDE is out of this world. The way it behaves like espresso is truely mind boggling. I will never again be forced to drink trash Moccona, not in my house, nor anyone else’s. Because this stuff comes in a...
Ava W.
Justin tries Rude
For the original coffee drinker the taste is a bit of a surprise, but the science delivers and over time you'll enjoy the benefits while being able to traverse either flavour, or maybe you will just drink Rude from now on.
For the original coffee drinker the taste is a bit of a surprise, but the science delivers and over time you'll enjoy the benefits while being able to traverse either flavour, or maybe you will just drink Rude from now on.
Justin C.
Rude Not To
Great product, enjoyed the flavour and it was quick and easy to use. I'm fussy over my coffee but its perfect for at home or on the go. I like the fact that you can throw a sachet in your bag and take it to work or for travel. I'm finding that I look to also purchase brands these days that are organically made and are a fair trade product.
Great product, enjoyed the flavour and it was quick and easy to use. I'm fussy over my coffee but its perfect for at home or on the go. I like the fact that you can throw a sachet in your bag and take it to work or for travel. I'm finding that I look to also purchase brands these days that are organically made and are a fair trade product.
Shardae M.
You can literally see the quality + no anxiety claim actually worked
I am a big coffee snob so I was hesitant to buy a sachet coffee but after reading all the ingredients I decided to bite the bullet and give it a go because normal coffee has been giving me anxiety lately. First impressions really blew me away. I was not expecting such a high quality coffee but you can literally see how good it is when you pour the water and the crema rises to the top. Coming from a coffee enthusiast, this really is a fantastic coffee. Plus, I am halfway through my box and no anxiety so that's the icing on the cake for me. I will definitely be buying again
I am a big coffee snob so I was hesitant to buy a sachet coffee but after reading all the ingredients I decided to bite the bullet and give it a go because normal coffee has been giving me anxiety lately. First impressions really blew me away. I was not expecting such a high quality coffee but you can literally see how good it is when you pour the water...
Stephen G.
It actually works!
I was skeptical at first when I saw the ads that said “side effect free” because I usually get anxiety and the jitters from coffee, but I liked the branding and their ethical ethos so I gave them a go and it actually worked! I don’t get the over stimulation normal coffee gives me but still feel an energy boost. Genuinely stoked because I actually love the taste of coffee and I can finally drink it again.
I was skeptical at first when I saw the ads that said “side effect free” because I usually get anxiety and the jitters from coffee, but I liked the branding and their ethical ethos so I gave them a go and it actually worked! I don’t get the over stimulation normal coffee gives me but still feel an energy boost. Genuinely stoked because I actually love the taste of coffee...
Varun C.
Have to see it to believe it
I am actually so surprised at the quality of this coffee. When you pour the water in you can see the crema rise to the top like a coffee in a cafe. I looked at the ingredients thinking surely there has to be some additive doing this but nope, just quality coffee, so I figured I would video it to show others who were skeptical like I was because then you can see it with your own eyes.
I am actually so surprised at the quality of this coffee. When you pour the water in you can see the crema rise to the top like a coffee in a cafe. I looked at the ingredients thinking surely there has to be some additive doing this but nope, just quality coffee, so I figured I would video it to show others who were skeptical like I was because then...
Kristina W.
Everything
you need to know about RUDE
The naked truth about
our ingredients
We searched the world for the highest quality coffee, while keeping true to our mission of supporting a better coffee culture through strong ethical and environmental values. That’s why we sourced African fair trade, organic coffee that is better for you, people and the planet.
Medium Chain Triglycerides derived from coconut doesn’t just add a beautiful creamy texture, but it also slows down the absorption of caffeine to reduce the infamous crash, while also being easily absorbed and transported throughout the body as a powerful and immediate brain food.
A natural amino acid found in green tea leaves, proven to work synergistically with caffeine to reduce the negative side effects that can be caused by coffee, like anxiety, jitters & stress, while keeping the positive energy hit you love. It also enhances focus & clarity, helping reduce brain fog.
A powerful antioxidant, also known as luo han guo or “buddha fruit”, a natural sweetener named after the monks in Asia who first cultivated it centuries ago. Don’t worry, it’s not too sweet, we only add a pinch to bring out the rich flavours of the coffee.
Everything
you need to know about RUDE
FAQs
How does RUDE reduce the anxiety and jitters of coffee?
- Due to an incredible natural amino acid called L-theanine that is found in green tea leaves.
- Green tea contains caffeine and the plant naturally balances this with L-theanine, so we are simply replicating what mother nature already figured out by balancing out the caffeine in coffee the same way.
- L-theanine is proven to have a synergistic effect with caffeine to reduce anxiety, jitters and stress by calming the central nervous system through having a direct effect on neurotransmitters in the brain.
- L-theanine also helps to regulate serotonin and dopamine levels in the body, which are chemicals that are ultimately responsible for mood.
How does RUDE reduce the energy crash of coffee?
- Due to the MCT oil which slows down the absorption of caffeine, reducing the infamous energy crash and providing a more sustained energy hit, while also being a powerful energy source for the brain and body to help decrease brain fog.
- The MCT oil also adds a beautiful creamy texture and enhances the flavours of the organic coffee.
Is RUDE coffee fair trade and organic?
- Yes, our coffee is sourced from a union in East Africa that ensures all workers and farmers are paid a fair amount for the coffee while strengthening the local industry and creating opportunities previously unattainable for the growers.
Is RUDE Vegan, Gluten, Nut and Soy free?
- Yes, our formula has no animal products, gluten, nuts or soy.
- Our goal is to make coffee accessible to drink for more people, hence our focus on reducing side effects, but we also made sure to not add any ingredients that some people can’t consume.
- Our product is packaged in a facility that also packages products containing milk, soy, egg, gluten, wheat, fish, peanuts, tree-nuts and sulphites, so if you are ultra allergic to any of those, we recommend double-checking with your healthcare professional.
What’s the difference between RUDE and decaf coffee?
- RUDE Coffee has caffeine so it still provides the energy hit we love but the added nootropic ingredients reduce any negative side effects like anxiety, jitters, headache and energy crash. These nootropics also improve clarity and focus.
- RUDE is also full flavoured coffee, unlike the weird tasting processed decaf coffee people try to claim tastes like normal coffee…. Sorry to be rude and burst your bubble but it doesn’t!
Why is RUDE in individual sachets?
- The nootropic ingredients in our high-performance formula are scientifically proven to work, however for the likes of L-theanine, you need 200mg to have the desired positive effects. In order to ensure you get all the benefits, we needed to use individual sachets to ensure the dosing was accurate.
- The sachets also perfectly preserve the coffee to ensure the quality remains premium.
Can I trial RUDE?
- We are so confident in our product that we have a money-back guarantee, so if you don’t like RUDE coffee, simply get in touch with us within 14 days. That easy!.
You want to know what's RUDE
• Take a moment to learn what we are all ‘About’
• If that doesn’t fully satisfy you, we have attempted to read your mind and answered any questions you may have over in the ‘FAQs’
• If you still haven’t reached climax after all that, the last thing we can do is try finish you off ourselves with a direct ‘Contact’